HecklerSpray

Grown Up Gossip & Internet Villainy

HecklerPlay: The Stranger Side Of Music Merchandise

August 7th, 2012 By Matthew Laidlow

Picture the scene. You're in a band and just finished recording an album that in your opinion might just bring every music fan to their knees, trembling in awestruck appreciation of what's just entered their eardrums.

The record company mightn?t however appreciate the effort which has cost thousands to record and produce. So another cash cow is needed to claw back the money; merchandise.

We've all done it when going through the phase of loving one particular band a little too much. Posters, clothes, and stickers are the norm for pop acts, but for artists a little bit more experimental, all sorts of weird and wonderful extras can be found either with the record itself, or as part of a lavish boxset.

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Badvertising: Mmm… CGI Chocolate

August 7th, 2012 By Michael Park

Chocolate! It’s a wonderful invention. Not only did it get thousands of American soldiers laid during the second world war, it’s also a tasty treat that you can give your kids. Your kids who will die of a fatty liver by the time they’re 25. Not only that, it’s an indulgent treat for you to force down your gullet at every available second while telling yourself that it’s just a little slip-up.

It might not surprise you to learn that there are loads of ways to advertise chocolate because it’s such a universally beloved product. The big question is that of the target market. If there isn’t an established target market for product then we end up with mad-eyed children, planting ideas about milk chocolate in your head through a hypnotic eyebrow dance.

That kind of confusion might spark ‘water-cooler’ conversation but it doesn’t make anyone want to eat a bar of Dairy Milk, no matter what anyone claims.

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