Posts tagged as:

cadbury’s

Badvertising – Cadbury’s Gorilla

by Matthew Laidlow on October 2, 2008 5 Comments


When you advertise something, you normally put the product in a situation where it looks like the best thing in the world. When selling a car, it’ll normally be tagged as the best because it’s the fastest or most eco-friendly or most full of pointless gadgetry.

With food products, the adverts will usually end with a fat child licking one of their seven chins and giving the thumbs up to the camera. Cadbury’s has decided not to do this. Instead, they’ve dedicated 90 seconds to a man in a gorilla suit who drums along to a Phil Collins song. What connects a gorilla, Phil Collins and a bar of chocolate is beyond us. A year on, we still don’t get it.

Did Phil Collins control a gorilla army to make bars of chocolate? We bloody hope not – the health and safety people will be all over them. The only person winning in all of this is the irritating baldy drummer Phil Collins himself. Every time that advert got shown, he got paid. He’ll literally be sitting on a throne made out of chocolate and laughing like an idiot as he shaves a gorilla and attempts to make a wig out of it’s hair. You heard us. Literally.

Where’s The Ultimate Warrior when you need him?

When you advertise something, you normally put the product in a situation where it looks like the best thing in the world. When selling a car, it’ll normally be tagged as the best because it’s the fastest or most eco-friendly or most full of pointless gadgetry. With food products, the adverts will usually end with a fat child licking one of their seven chins and giving the thumbs up to the camera. Cadbury's has decided not to do this. Instead, they’ve dedicated 90 seconds to a man in a gorilla suit who drums along to a Phil Collins song. What connects a gorilla, Phil Collins and a bar of chocolate is beyond us. A year on, we still don't get it. Did Phil Collins control a gorilla army to make bars of chocolate? We bloody hope not - the health and safety people will be all over them. The only person winning in all of this is the irritating baldy drummer Phil Collins himself. Every time that advert got shown, he got paid. He’ll literally be sitting on a thrown made out of chocolate and laughing like an idiot as he shaves a gorilla and attempts to make a wig out of it's hair. You heard us. Literally. Where’s The Ultimate Warrior when you need him?