But cool your jets, world. Pete Wentz doesn’t roll like those other celebrity idiots. True, he does roll like those other celebrity idiots in that he’s got a stupid haircut, a humiliatingly-named baby and he married one of the Simpson girls without really thinking it through first, but Pete Wentz definitely isn’t selling his baby photos to a magazine.

Bronx Mowgli’s just too precious for that. Plus it’ll mean that now Pete’ll make a crapload from selling the reality TV show rights. A crapload.

We don’t know about you, but we’re all celebrity babied out this week. Seriously, Ricky Martin’s mechanically-farmed twins have absolutely given us our fill of looking at the offspring of people we almost certainly wouldn’t be able to spend more than 30 seconds around in public before hurling ourselves out of the nearest window.

So we should be thankful to Pete Wentz and Ashlee Simpson, then, because they’ve decided not to sell pictures of their baby Bronx Mowgli Wentz to the highest bidder. On his blog, Pete Wentz wrote:

About baby pics gossip: truth is like every celeb couple we were offered mounds and mounds of money by mags from here to Guam to pimp out the baby. We just don’t want to go down that road with him. We are not placing judgment on those that do as they often use the money in a very charitable way. However, we have made the decision to not sell Bronx’s baby pictures right now.

That’s a shame, because we heard that babies created by half of the rhythm section from a second-rate emo band and a woman who’s famous because she’s the sister of a woman with moviestar pretensions even though she’s never been in a single decent movie tend to go for millions.

But still, it’s weirdly noble that Pete Wentz and Ashlee Simpson have decided not to sell their baby photos to a magazine for cash. And we’re sure that Bronx Mowgli will grow up to be eternally grateful because they chose not to exchange a photo of him looking like an unrecognisable lump of flesh for millions of dollars that they could have put in a trust fund to pay for his education. Really.

Oh, we’re just kidding. Pete Wentz and Ashlee Simpson obviously want their son to be brought up as normally as possibly – at least until little Bronx Mowgli realises that not every child has a name that’s a composite of a geographical location and a Disney character, of course, because that’s the day that Bronx Mowgli will be arrested for stabbing his parents to death, and that isn’t very normal at all.

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Both outcomes are hideously expensive – any therapy you had would last for decades and the legal bills you’d rack up from climbing a clocktower and blasting away indiscriminately at strangers for an hour as revenge for the years of teasing would be immense – so it’s just as well that Ashlee Simpson and Pete Wentz have already worked out a way to set Bronx Mowgli Wentz up with a fortune.

According to reports, Ashlee Simpson and Pete Wentz could command anything up to $2 million from magazines in exchange for exclusive photos of the baby. The money would go a long way to help clean up all the gallons of poo, pee, snot and runny vomit that the couple have found themselves living amid this last week. Or they could use it to wipe up the mess that baby Bronx Mowgli made instead. It’s up to them.

He may have only been born a week ago, but nevertheless it’ll still go down in history as the happiest week of baby Bronx Mowgli Wentz’s life. Over the coming days, weeks and months Bronx Mowgli will start to develop sentient thought, and then it’s all going to go tits up.

In time, Bronx Mowgli will discover that the bad noise he’s constantly forced to listen to is what his father does for a living, that the glowing orange woman with the Tonka truck jaw who keep visiting him is actually his aunt and – worst of all – that people keep saying the stupefying phrase ‘Bronx Mowgli’ around him because that’s actually his sodding name. We wouldn’t like to be him when he works that one out.

But it’s not all bad news for Bronx Mowgli Wentz, because there’s a very good likelihood that he’ll be richer than his wildest dreams in the next week or two. Although he’s just the lowly son of the bassist from the world’s sixth most interesting emo band and a woman primarily famous for being the sister of another woman who had a reality TV show once, exclusive baby photos of Bronx Mowgli Wentz could fetch anything up to $2 million. Monsters And Critics reports:

Publicist Howard Bragman said: “I see Ashlee and Pete coming in at the low seven figures mark. Two million seems like a good, solid figure for Ashlee and Pete. It’s a two-celeb couple, so that’s a boost for them. Keep in mind, last year, Ashlee was the girl who sang along to the tape recorder. It was a PR nightmare. Now, she’s a newlywed and a new mom, so she’s a lot more relatable.”

Two million dollars seems like quite an optimistic figure for pictures of Bronx Mowgli Wentz, doesn’t it? Remember that Christina Aguilera was only paid $1.5 million for her baby photos and it turned out that nobody could be bothered to get excited about them. And since Christina Aguilera is a woman who most people have actually heard of, it wouldn’t seem like Pete Wentz and Ashlee Simpson are in for a monster payday.

Cuh. First no free BMW and now a potentially reduced fee for pictures of their baby? Why, it’s almost like nobody really cares about Ashlee Simpson and Pete Wentz, isn’t it?

But, however much Pete and Ashlee do end up getting for their baby photos, at least Bronx Mowgli Wentz can grow up in the knowledge that his parents got to spend that money on whatever exciting crap they wanted. Not like Brad Pitt and Angelina Jolie’s twins, who could only look on helplessly as their parents donated their fee to charity. The stupid charity-loving idiots.

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So, by deciding to name his firstborn child Bronx Mowgli Wentz, Pete Wentz opened up a real can of borderline child abuse. In fact, the outrage over the name Bronx Mowgli Wentz has been so huge that Pete Wentz has been forced to explain the vast secrets behind its meaning. Ready to have your minds blown?

OK – he and Ashlee Simpson chose Mowgli as a name because they quite like The Jungle Book. Astounding, we know. But Pete Wentz wants to keep the meaning behind the Bronx part of the name a secret. He won’t have much luck, though, because scientists have already boiled the meaning down to either a) Pete Wentz quite likes the Bronx, b) Ashlee Simpson quite likes the Bronx or c) they are both clueless fartwhumps.

Conspiracy theorists, it’s time to go home. We know you got excited when Pete Wentz and Ashlee Simpson decided to name their baby Bronx Mowgli Wentz because you thought that the only explanation a name that judderingly shit is that it was part of some shadowy Da Vinci Code-style authoritarian cabal. But, really, it’s not that interesting.

It’s not even that the initials of Bronx Mowgli Wentz deliberately spell BMW because Pete Wentz wants a new car. It’s not even that, for God’s sake.

After putting up with literally seconds of idle speculation about why he and Ashlee Simpson settled on Bronx Mowgli Wentz – although, to be fair, most of that speculation did revolve around the notion that he and/or Ashlee Simpson had developed some sort of horrible degenerative brain disease – Pete Wentz has had enough. He’s ready to finally tell the world the complex meaning behind Bronx Mowgli Wentz. The San Francisco Chronicle reports:

Wentz reveals Mowgli was inspired by the lead character in Rudyard Kipling’s classic story, but he’s refusing to reveal why they chose Bronx, also the name of one of New York’s five boroughs. Speaking on Ryan Seacrest’s radio show on Tuesday, Wentz says, “‘The Jungle Book’ was something that me and Ashlee bonded over. It’s a cool name”.

Firstly, congratulations to the San Francisco Chronicle for suggesting that Pete Wentz and Ashlee Simspon fell in love over a piece of classic Rudyard Kipling literature instead of the less impressive probable truth – that Ashlee Simpson saw a big dancing bear with coconuts for boobs on a cartoon once and she laughed until a fart came out.

Secondly, that was hardly much of a bloody secret, was it Pete Wentz? “You know the only recorded use of the word Mowgli in any medium in all of history? Yeah, we named him Mowgli because of that.” Thanks for filling us in, Pete. We would have been completely in the dark without your help.

Honestly, you can’t just name your babies after things you like. We happen to like watching lots of degrading pornography, but we’re hardly going to call our children Butt Sluts 4, are we? What if this catches on, Pete Wentz? What if Jessica Simpson falls pregnant and decides that she wants to name the baby after something she likes? Did you ever think of that?

Because, honestly, we’re sure that the last thing Bronx Mowgli Wentz wants is a baby cousin called Shitawful Reality Show Sham Marriage Simpson.

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How wrong we were. According to some reports, Ashlee Simpson and Pete Wentz may have settled on Bronx Mowgli Wentz because then they’d have a baby with the initials BMW, vastly increasing the chance of BMW giving the couple a new car as a way of thanking them for the unofficial endorsement of their brand.

But that hasn’t happened. A BMW spokesman has been quoted as saying that Bronx Mowgli Wentz wouldn’t be getting a free car, not even on his 16th birthday. You know what this means, Ashlee Simpson and Pete Wentz? It’s back to the drawing board. In nine months’ time, baby Tassimo Easyjet Argos PlayStation Tizer Wentz is going to turn your luck around!

Bronx Mowgli Wentz. It’s been four days since Ashlee Simpson gave birth to Pete Wentz’s baby and the name still hasn’t sunk in.

Bronx Mowgli Wentz. It’s not even a bad name – it’s a name that’s bordering on evil. At least Knox Leon Jolie-Pitt can use his middle name to avoid schoolyard bullying. But what’ll happen if Bronx Mowgli does the same? He’ll not only get beaten up, but he’ll get beaten up by children screaming “Oobee doo, I wanna be like you-ooh-ooh!” into his crying face. And that’s obviously worse.

But still, at least Bronx Mowgli Wentz will have a successful future career as the author of several A Child Called It-style misery-lit memoirs entitled things like What Kind Of Idiot Names Their Son Bronx? and My Surname Was Already Wentz, You Didn’t Have To Make My Other Names Stupid Too. And that’s just as well, because Bronx Mowgli Wentz sure as hell isn’t getting a free car out of it.

You see, Bronx Mowgli Wentz’s name is so stunningly bad that some people have felt the need to try and explain it away, because an explanation – any explanation – would help rid them of their fear and confusion. And the most convincing explanation so far is that Ashlee Simpson and Pete Wentz opted for Bronx Mowgli Wentz because then he’d have the initials BMW, which would automatically entitle him to a free car.

But, as someone from TMZ with too much time on their hands discovered, nobody’s getting a free car. Not now, and not in the year 2024 either:

We contacted BMW, who told us: “A new born baby is a magical moment for any family and we are happy that their son shares the same initials as us, but as for a free car on his sixteenth birthday we can not make any promises.”

Now that’s not because giving cars to anyone who happens to have the initials would be a dangerous precedent that would bankrupt the company in months, but because by the time Bronx Mowgli is 16 it’ll take a decade of back-breaking labour just to afford to fill a car with enough petrol to get to the shops and it’d no longer be economically viable.

Either that or because everyone at BMW thinks that Fall Out Boy are a pile of shit. Both theories are perfectly acceptable.

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