There’s no video content for this week’s Badvertising, primarily because caretaker of the advertising corner, Michael Park, has become the victim of legal action after a woman’s head exploded after seeing his smug, self-involved face on her computer screen more than the appointed twice in a month. This means that it’s back to plain ol’ words!
When you’re making an advert, it’s important to establish a relationship for the sake of the viewer. Now, what do we mean by that? There are myriad different types of relationships in advertising from the authoritarian ‘expert’ who spends a worrying amount of time bellowing out of the television, to the ‘friends’ who love nothing more than snuggling up on a couch eating Maltesers and taking intravenous injections of air freshener.
