Premieres for big blockbusters usually take place in cinemas with names like ODEON, CINEWORLD, GRAUMAN’S or BOGNOR REGIS CINEMASCOPE but it seems that the makers of Paranormal Activity are positively itching to associate their horrifying, overdone claptrap with Channel 5’s flagship horrifying, overdone claptrap.

And, as such, the premiere of Paranormal Activity III took place in front of a star-studded audience inside the Big Brother compound proving once and for all that crossover episodes are never as realistic as you hope.

It had been expected that Channel 5 would take the opportunity of having a scary film playing in the compound to systematically murder all of the housemates and celebrities who were assembled inside and the world (100 people whose remotes were broken) watched on with bated breath, waiting for the axe-murderer to be released into the house.