From Paul Newman eating 50 eggs in the film Cool Hand Luke, to Mel Gibson eating dog biscuits in Lethal Weapon 3, movies and food have been closely linked.
So it comes as no surprise that in order to promote the new Guy Ritchie-helmed version of Sherlock Holmes, Warner Brothers have teamed up with that stalwart of American convenience food, 7-Eleven. Because when you think of Sir Arthur Conan Doyle‘s famous detective solving crimes in Victorian London, you also think of microwaving a burrito and swigging weak, lukewarm coffee.
Since mid-November the chain has been running the Holmes promotion, the main part of which involves you using a clue printed on your coffee cup to go online and unlock another clue on a special 7-Eleven/Holmes microsite, which then takes you to another Holmes teaser site, which then presents you with another mystery. If you solve that you apparently then get more clues leading up to the movie’s opening scene, which OH MY GOD THIS SOUNDS LIKE THE MOST CONVOLUTED LOAD OF SHIT.
