The Fear is the first single from Lily Allen’s second album It’s Not Me, It’s You.

Unlike most of the guff out in chart land Lily Allen has made a simple but catchy pop song. The big bold sounds of tracks like Smile and LDN aren’t present on The Fear. There could have been potential problems here with this toned down return to the music world, but it works and will probably divebomb into the number one spot on Sunday.

Unlike other pop puppets such as Katy Perry and Rihanna, you do get the feeling that Lily is in charge of what she’s doing in terms of her musical career and won’t be exploited by dressing as Bo Peep and herding sheep round a field. We doubt that their management would let them have blog wars with all sorts of people. Go free speech!

Though we do have to be picky and question the lyrics. Opening line “I want to be rich and I want lots of money” is fair enough, as most people desire for one of the two. However, the method of getting fame and money leaves us scratching our heads. Lily says, “I’ll take my clothes off and it will be shameless, cuz everyone knows that’s how you get famous”.

We all know that she’s never done such a thing and we’ve only seen her boobies when the paparazzi like to harass her. However, we do have to mention that some people get rich and famous through their family connections. Having a semi-famous father in Keith Allen would always help her up the career ladder and mean she wouldn’t be frying up chips at 2am to hungry punters after kicking out time.

Hooray for family connections, it also explains how Jamie Winstone, the daughter of hardnut Ray Winstone gained fame and fortune. Maybe we shouldn’t have said that. Our limbs may be smashed off by the end of the day.

But we do like the song! The video has been carefully planned as her record label appears to be throwing a lot of promotional weight behind her return. Dancing boxes, nice looking cakes and coloured smoke is something that keeps us happy and incorporating all of this in to a video get multiple ticks from us.

It’s a million miles better than the awful single Keane put out a while ago.

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