Take Spencer Pratt, for example. We have no idea who Spencer Pratt is, and the only way we'd be able to identify him in the street is because he'd be the one loudly braying about what a tosspot he thinks Mary-Kate Olsen is.
Actually he won't. Spencer Pratt doesn't do that any more. He used to, though – not so long ago he told a magazine that Mary-Kate Olsen was a 'troll' who wasn't very cute – but not any more. Spencer Pratt has issued a sincere apology for the 'troll' jibe, finally putting an end to a celebrity feud that was so staggeringly pointless and short-lived that you didn't even care if it existed or not in the first place.
There must be something in the water, because it's turned into celebrity feud central round here lately. There's Pamela Anderson calling Jessica Simpson a 'whore', the upcoming actor strike that's pitting Tom Hanks against Jack Nicholson and Kanye West's neverending feud with reality to name just three.
But at least Spencer Pratt isn't fighting with Mary-Kate Olsen any more. Having done the absolute bare minimum of research, Spencer Pratt seems to be The Hills' resident douchehole – the kind of braying, overprivileged, permanently sneering moron who wouldn't know a decent day's work if it smashed his stupid face to pulp with a concrete bollard.
The weird, utterly inconsequential beef between Mary-Kate Olsen and Spencer Pratt started when Olsen went on Letterman and told a story about Pratt's schoolboy reputation as angry soccer player. That caused Spencer Pratt to retort to US Weekly that:
"I know I've made it in Hollywood when a famous troll is talking about me on Letterman. I forgive her, though. She's had to go through life as the less cute twin, which must be tough."
Oh, that's just rude. Mary-Kate Olsen is many things – an out-of-touch former child star with no remaining ties to the real world, an obscenely rich idiot who thinks people care about her stupid books, a cartoon monster – but she's not a troll. She probably acts like a troll a lot of the time, but she isn't physically a mythical cave-dwelling Scandinavian creature. That's just below the belt.
And Spencer Pratt knows this, which is why he's apologised to Mary-Kate Olsen in public, despite the fact that not a single member of the public needs to have their precious brain cells destroyed by being made to listen to his bleating cock-droppings for a second longer than they have to. AHN reports:
He tells [Us], "I apologize for getting caught up in trash talking, but she brought up an emotional subject when she mentioned the soccer stuff. I know Dave was just doing his job in asking her. He's the best in the game at that." He also confessed that he "respects Mary Kate as a businesswoman" and that he is "secretly jealous of her. I want my face on a lunchbox, too!"
And, peace restored, Spencer Pratt can now go back to his awful Republican girlfriend and her naked best friend and get on with whatever cloth-eared, cheaply-made probably pre-rehearsed claptrap he gets up to on The Hills.
You may now return to your lives changed people.