Paramount Wants Marvel To Churn Out A Million Films Forever
Then buzz it up
September 30th, 2008 at 14:00 by Stuart Heritage
Thank heavens Marvel started making its own movies - without it we’d have never known what Edward Norton would be like in a crappy Incredible Hulk flick.
And because Marvel has been so brilliant at churning out one successful movie that everybody likes and one mediocre movie that everyone instantly forgets about a nanosecond after leaving the cinema, that can only mean one thing. More Marvel movies!
Paramount has just signed a deal to globally release the next five Marvel films. Since that includes Thor and Captain America, Paramount probably thinks it’s got a pretty sweet deal going on. But it should have read the contract in more detail - the other three movies are about Dazzler, 8-Ball and an utterly pointless shot-for-shot remake of Daredevil, this time with all the characters played by Ben Affleck. Eat it, Paramount!
We’re just starting to see how successful Marvel is at making its own movies. Back when Marvel announced its movie production business in 2005, we weren’t alone in fearing thousands of low-quality direct-to-DVD standard movies about all the superheroes nobody cares about. But Marvel has proved us wrong.
Look at Iron Man - by cherry-picking some of the world’s best actors, letting them operate under one of the world’s most admired indie directors and giving them hundreds of millions of dollars to blow shit up with, Iron Man was always going to be a guaranteed smash. And then there was The Incredible Hulk, which was, um. Yeah.
But the Marvel formula has been set - which is why Kenneth Branagh might be directing Thor next - and it mostly works very well. Which is why Paramount has just decided to globally distribute all the films that Marvel can possibly push out. Reuters reports:
Marvel Entertainment Inc raised its film unit’s 2008 revenue outlook following initial payments of $60 million from Viacom’s Paramount Pictures — the distributor of the comic book publisher’s “Iron Man” movie. Paramount will also distribute Marvel’s next five self-produced feature films across the world, the two companies said in a separate statement.
And it’s probably a wise investment on Paramount’s part, because Marvel seems to be so hell-bent on putting a movie about The Avengers together that it’ll keep throwing out huge new movies based on its individual members - and the inevitable sequels - until it gets there.
In fact, we’ve snuck a look at Marvel’s proposed slate of new movies in the order they’re to be released, and Paramount has every reason to be excited. Look…
Iron Man 2
Thor
The Incredible Hulk 2
Iron Man 3
Captain America
Thor 2
Captain America Vs The Incredible Hulk
Iron Man 5
Thor! Thor! Tho… Oh, Sorry, I Thought You Were Thor
Iron Man 4
Iron Man & Thor Vs The Incredible Hulk & One Of Thor’s Cousins
Captain America Asks Iron Man To Borrow A Stapler, But Iron Man Doesn’t Know Where He Put It
The Incredible Hulk Gets Stuck In A Flowerpot And Thor Puts It On YouTube
Guess Who’s Coming To Dinner? Oh, Captain America Is
Related and recent:
- Marvel Annnounces A Gazillion Bland Superhero Movies
- Martin Scorsese Wiggles His Strap-On At Paramount
- Robert Downey Jr Gets To Be Iron Man
- Iron Man 2: The Painfully Inevitable Sequel, Coming Soon
- Brad Pitt Might Get To Do A Mission: Impossible Flick
- Julia Roberts Still Most Crazy Loaded Actress In Hollywood
- Marvel Makes Movies!
- Incredible Hulk: Edward Norton Am Angry



September 30th, 2008 at 2:46 pm
Thor, Hulk, Captain America and Dazzler. The 4 most boring superheroes you could possibly assemble.
Cable? Bishop? Gambit? (a decent version of) Constantine (without Shia LaBeef)?
Gah. I despair.
September 30th, 2008 at 2:47 pm
Oh, and Ghost Rider was fvcking awful. Truly the worst movie ever made. Ever.
October 1st, 2008 at 11:27 am
I refused to see Daredevil in the theater because I refuse to subsidize Affleck’s career. I refused to watch it on TV because it’s crap.
But if he played all the roles, I think I would have to set aside my principles and watch it. Possibly even pay to watch it. That has the potential to be the funniest thing ever.
October 1st, 2008 at 11:53 am
Too much acting, not enough awesome. That’s the blight of super hero movies. And directors who don’t know how to direct action, which is why Ghost Riders fight scenes were pitiful.
Michael Bay for the next Hulk. It’s wrong, but you know it would be oh-so right.