NMEwatch: They’re Doing Clothes Store Promotions Now

hecklerspray incorrectly assumed that the rapidly-declining NME had reached its nadir upon devoting an entire feature to a ‘special‘ new haircut (the Bloc Head, in case anyone’s interested). We own up: we got it wrong. Because today, the situation worsened.

You see this week they’ve done a deal with no less than TOPMAN for a promotion. This allows you to dress like Brandon from The Killers.

‘You only have to hear the screams from the girls lining the front row,’ the article slurps, ‘to realise Brandon Flowers is pretty gifted in the wardrobe department.’

Right.

Let’s start placing bets, right here, right now.

How long does the print version of the NME actually have left?

How long before it’s consigned to that big paper dump in the sky - you know, the one already overflowing with pulped copies of Melody Maker?

Has anyone else noticed how the NME Website has become infinitely superior to the weekly magazine?

This, hecklers, is because the website concentrates on one small thing that the staff at the print version seem to have forgotten.

That thing is called music.

Not skinny ties. Not ironic haircuts. Not multi-patterned cravattes with which to swan around the Barfly like you’re PeterDohertyClone#237. Dress like your teenage idols. Fashionistas: Buy The NME.

Or alternatively, don’t. Because as ever the web provides an alternative while the old-fashioned papery version descends into irrelevance.

Funny, that, isn’t it?