M&S put the porn back into food…

Hecklerspray couldn’t believe it… Forget the saucy lingerie ads in the colour supplements, the new M&S Food TV adverts are bringing the porn back to that starchiest of high street retailers.

Obviously some Nathan Barley type at the ad agency must have reminded them that sex sells, and rather than watch Sir (look, it’s a matter of time) Jamie Oliver
gooning around waving a stick of celery in a squeaky clean Sainsbury’s
strangely devoid of ugly customers, people would much prefer to imagine
what they don’t see instead of what they do.

Lets
face it, when the fork pierces the steamed chocolate pudding and the
sauce oozes out, you are left feeling slightly disturbed that this is
reminding you of the time you watched the butter scene from Last Tango in Paris with your girlfriend.

Equally - that voice, that bloody voice…
The chances are that in reality it is some grey haired old bat, but you
get the impression they really hope you think that the person behind it
is some sultry, raven haired vixen.

Sexist in the extreme for sure and you do wonder whether what M&S are actually hoping for is that across the country Daily Star reading proles will rise up out of their nicotine stained armchairs, mumble to the wife that they are ‘off the shops’ and return with bags full of ‘gold label’ chardonnay and tenderstem broccoli – the scenario is intriguing if nothing else.

So
hats off to M&S for making it their life’s work to encourage white
shirted, lager swilling, apprentice car mechanics across the country to
appreciate the finer points of extra crispy roast potatoes in goose fat
– after all it opens up a whole new key demographic.