Lorde has quickly been building a reputation as a holier-than-thou hipster moppet who is so not like other girls because she wears long sleeves and doesn’t care about money. Thankfully, her PR team seemed to have stepped in and told her to shut her trap.
Much like a white, teenage Azealia Banks, Lorde has drummed up as much attention for her catty remarks towards other female popstars as she has for her music. She’s already gone after Nicki Minaj, Lana Del Rey, Selena Gomez and Taylor Swift for suffering from a serious case of Not Being Lorde Syndrome, which is a brave thing to do for someone who’s still not quite clear of being a one-hit wonder.
She has the whole world at her feet right now – a number one single at sixteen is more than impressive – but ironically for a singer, things seem to go belly-up as soon as she opens her mouth. Take her interview with GQ, for example:
“The difference between those [ex-Disney stars] and me is that I grew up completely normally and went to parties and had that experience. I am way less inclined to be like, ‘Look! I’m fucking mental!”
Yeah, Miley sure does seem like the kind of person who spent every Saturday night of her teens tucked up in bed with a Sudoku puzzle and a Golden Girls marathon. While those Disney stars do seem hellbent on showing everyone how ‘mental’ they are, at least they aren’t throwing their colleagues under the bus for the sake of showing everyone how ‘different’ they are. You’d think a self-confessed feminist would realize that it does more harm than good, right?
“I love pop music on a sonic level. But I’m a feminist and the theme of [Selena Gomez's] song [Come & Get It] is, ‘When you’re ready come and get it from me.’ I’m sick of women being portrayed this way.”
It’s awesome that more pop stars aren’t afraid to call themselves feminists – that should be everyone’s default position – but not at the expense of someone else’s reputation. Unless that person thoroughly deserves it, ahem, Robin Thicke, ahem, Rick Ross.
However, either Lorde has realized that if you want fans then you need to be at least a little charming, or her record company have stepped in to stop their young prodigy’s career from circling the drain.
“I have nothing against anyone getting naked. For me personally I just don’t think it really would complement my music in any way or help me tell a story any better. It’s not like I have a problem with dancing around in undies—I think you can use that stuff in a hugely powerful way. It just hasn’t felt necessary for me.”
‘Hugely powerful’ might be pushing it, but it’s certainly a step-up from the girl who thought she was just too indie and different to concern herself with flashing her ankles or singing about love. Watch how you step, Lorde. Your music’s good but let’s fast forward five years and see if you’re still sticking to the same morals. Even Avril Lavigne put on a basque and fishnets to try and revive her flagging career.