Pop quiz, kids. Pencils at the ready…

Question: what do you do to generate buzz about yourself when you are a big-time celebrity who has fallen out of the spotlight, and hasn’t accomplished anything press worthy for quite a while?

Answer: Why, you strike up the most unlikely, brow raising, gag reflex-stimulating romance you can think of, like the one between Lance Armstrong and Ashley Olsen that seems to be brewing. No, really. It looks as if it’s true.

We also would have accepted an answer of ‘ewwwwww’.