Lace Up, Save Lives

by Stuart Heritage on April 12, 2010 0 Comments

Oh, what the hell, let’s be nice about something for once. Below you’ll find a video for Nike’s Red campaign.

In the video are some red laces. You can buy the red laces. The money raised by you buying the laces will go into a global fund dedicated to providing free antiretroviral medication to victims of AIDS in Africa. So that’s a nifty pair of red shoelaces and an unusually clear conscience, for the price of a pair of shoelaces. The video is below, and it contains a link to learn more about the global fund. You should probably watch it.

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