Kevin Federline is a changed man. He's no longer the pointless wannabe rapper with the crap hair and the millionaire wife, he's a responsible young adult with a refreshingly mature attitude to life – but just you try telling that to fast food workers.
Part of Kevin Federline's attempts to shake off his old image and stand on his own two feet after the collapse of his marriage to Britney Spears is a Super Bowl advert for Nationwide Insurance, where one minute Kevin Federline is rapping his heart out, and the next minute he's cooking fries in a fast food restaurant. At this point Kevin Federline looks around at his surroundings and shouts "A burger flipper? I'm an effing burger flipper? But fast food workers are the lowest, dirtiest, most worthless pieces of shit in the whole effing universe! When I see someone that works in a fast food restaurant I spit at them and then fart in their face because I hate them all – without exception – so very very much. And that Hamburglar can eff off too" OK, Kevin Federline doesn't actually say any of that in the nationwide ad, but he may as well have judging by the apeshit tantrum the National Restaurant Association in America has thrown about Kevin Federline's commercial.
A couple of months ago Kevin Federline was one of the biggest laughing stocks in town. Not even the promise of his shoes could tempt people to buy his dreadful Playing With Fire album and when he wasn't ignoring his family to party in Vegas he was hard at work on an inexplicable movie script about his life. But ever since Britney Spears decided to dump Kevin Federline and embark upon an exciting voyage of vagina-flashing and puking on boys and collapsing in clubs, Kevin Federline has started to look worryingly respectable.
Part of the way Kevin Federline managed to do this was to get hired for a Super Bowl commercial – something Britney Spears couldn't manage because she's too much of a train wreck – where he would symbolically burn all ties to his past by mocking his wannabe rapper image. In the advert for Nationwide Insurance, Kevin Federline is seen rapping in a music video before snapping out of his daydream and realising he's just a lowly burger flipper in a fast food restaurant. While the commercial would be seen as 30 seconds of harmless, instantly forgettable fun for most people around the world, the National Restaurant Association is claiming that the commercial leaves a nasty taste in the mouth, rather like when a waiter wanks in your soup which they all do anyway. MSNBC reports:
A leading restaurant association has called for the cancellation of a TV commercial featuring Britney Spears’ estranged husband, Kevin Federline, as a failed rap star working in a fast-food eatery… the National Restaurant Association’s chief executive, Steven Anderson, has written to Nationwide saying the ad leaves the impression that working in a restaurant is demeaning and unpleasant, and asking that the commercial be dumped. “An ad such as this would be a strong and a direct insult to the 12.8 million Americans who work in the restaurant industry,” wrote Anderson, head of the association that represents 935,000 U.S. restaurants. “Developing creative concepts that accomplish the marketing strategies for a product should not require denigrating another industry.”
Kevin Federline needn't worry about managing to insult 12.8 million people with a commercial that nobody has actually even seen yet – the creative boffins at Nationwide have been working through the night to come up with a less offensive advert as a replacement. In it, Kevin Federline raps in a music video before snapping out of his daydream and realising that he's a homosexual Arab in a wheelchair.
Seriously though, we've seen this sort of uproar in the past and it always blows over. Kevin Federline should take comfort in the fact that Jodie Foster got the same treatment from flight attendants when Flightplan came out, and we're expecting thousands of complaints from high-profile paedophiles when they see that the new Dakota Fanning child rape movie doesn't exactly cast them in a very good light either.