You know the scary bit in Jurassic Park when everyone suddenly realises that the raptors are smart enough to pick locks and open doors? We’re having a similar terrifying moment right now – it seems Kevin Federline is smart enough to mock himself.

In a just-announced TV commercial, Kevin Federline will advertise insurance by sending up his reputation as an unspeakably terrible rapper. And, by mocking himself, Kevin Federline has ended up mocking his almost ex-wife Britney Spears, too – because his advert will go out during the Super Bowl, and Britney Spears was recently turned down for a similar ad because she’s such a mess. Obviously once you start sending yourself up so mercilessly it’s a hop and a skip before you’re ironically performing in front of wacky students in ghastly fun pubs for peanuts, but Kevin Federline should hold his head up high while he can.