This amiable image that he has cultivated over the years was damaged, however, a few days ago when he set in motion a series of teasers about new material, including a short video in which he comes across as an amazing asshole.
It all started on Wednesday night when Justin cryptically tweeted:
“Thursday, January 10th, 2013 at 9:01 am PST”
… and the whole world collectively shit their pants with excitement, assuming he was going announce a new album or at least a single. Possibly a sex tape. But then, when the clock struck 9:01 PST on Thursday, all that happened was that the aforementioned mystery video was posted to his web site accompanied by a countdown clock, set to expire on midnight Sunday.
Clearly, he’s going to release a new single at that time, though he won’t confirm or deny. There’s obviously a method to Justin’s madness, but it seems painfully self-important to deliver it in this tease-y, delayed gratification way. I suppose that level of arrogance is not too surprising, though, coming from a guy who happily credited himself with bringing sexy back.
With that level of production value in this one-minute video, you’d think he could have collected his thoughts better before filming. And he had to realize that he sounds very unattractively prideful.
“I don’t wanna put anything out that I feel like is something I don’t love. You just don’t get that everyday. You have to wait for it.”
Don’t get me wrong. Justin has every right to be proud of his accomplishments … and there are many of them. Personally, I don’t care for his music, but I can appreciate that he’s a talented artist, in addition to being impressively business savvy. And his fans are clearly desperate for this new album. That said, it’s disappointing that the same guy who is so disarmingly likable … self-deprecating enough to film Dick in a Box and play such a convincing Robin Gibb … would intentionally present himself as such a boastful ass.