Now this is interesting. It’s Simon Day – the funny one from The Fast Show who hasn’t really done a lot apart from electricity adverts – advertising Sweden.

In quite an odd way. Instead of discussing the nature or the nightlife or the way that you can be a funny-looking little bearded man and still end up with a wife who looks like a supermodel, he looks at some art and gets his bum out. It’s the British way.

The video’s after the jump, along with a bonus video that thankfully hasn’t got so many bums in it…