Singer-songwriter.’ As bastardised terms go, it’s an innate high-flyer. Kind of like ‘attitude’ or ‘customer relations’ or people who misuse the word ‘literally’ (Sports commentators take note. ‘He literally shook the earth with that penalty’? No he fucking didn’t).

Anyway. What hecklerspray is trying to say – in a ludicrously roundabout way, such is our teasin’ style – is that such a term can inspire shudders akin to hearing phrases such as “Darling I’m pregnant”. Think about it: James Blunt. K T Tunstall. Jamie Cullum. Or actually don’t think about them. We wouldn’t want you to hurt yourself.

Anyway. What we’re STILL trying to say – in even more of a ludicrously roundabout way, such is our even more teasin’ style – is that it would be a real shame if new Poptones signing Tobias Froberg found himself lumped in with that generically unsavoury crowd.