Professional movie director and sometime whore David Fincher has given humanity the gifts of Seven, Fight Club and keeping Jodie Foster locked in room for a long time.

Now with the launch of the new iPhone, his latest gift is a sharp new advert for the product that needs no advertising. Yes Fincher has directed himself a new iPhone advert – the product everybody has because it’s the best thing to ever happen to Earth, the universe and everything in it! – That’ll make the heartbreak of losing out on the Oscar less bitter Fincher.

David, though, is a director of class and prestige, surely he could direct someone to KFC and it would be done so with an outstanding style and panache not seen before? Alternatively he could guff, watch Mission Impossible and just say “Do that”.

Looks like the latter.

[story by David Scarborough]