Da Vinci Code To Inevitably Open Cannes

The world is full of two groups: those who have read The Da Vinci Code, and those who are totally sick of seeing everyone reading The Da Vinci Code on every single bus and train they’ve ever been on.

So this news is going to please one group of people, and sicken the other: the Ron Howard-directed movie adaptation of The Da Vinci Code will be the opening-night movie of this year’s Cannes Film Festival. Guess which group we’re in. No really, guess.

Fans of crazy hype have been treated by the phenomenon of The Da
Vinci Code. As a book, The Da Vinci Code sold around a gazillion
copies, turning everyone who read it into an immediate expert on Jesus
and the Bible and paintings and stuff. That was hype part one. Hype
part two came last year as Ron Howard, Tom Hanks and Audrey Tautou
scarpered all around Europe exciting fans by filming in tiny chapels.

And now - skipping hype 2.5 (the pointless sounding Da Vinci Code computer game
being made) - comes hype part three: the Da Vinci Code movie publicity.
Organisers of the Cannes Film Festival have announced that Ron Howard’s
The Da Vinci Code will open the 59th Festival de Cannes
on May 17, two days before the film is released worldwide.

Although the movie will screen out of competition at Cannes, it’s
bound to be one of the biggest draws of the festival, partly because of
the innate Frenchness of the story. The Louvre in Paris is one of the
key locations of The Da Vinci Code - after all, the story opens with the murder of
the Louvre curator.

And all this Da Vinci Code madness is just going to get worse and
worse until the movie opens in May. So, to save you all from going to
see the film, we’ll tell you all how it ends - it turns out Jesus did
paint the Mona Lisa. You’re welcome.

Read more:

A Cannes-do attitude for ‘Da Vinci Code’ - MSNBC

[story by Stuart Heritage]