Borat Says Yakshimash To US Weekend Box Office

Who'd have thought that the sight of two men - one of whom had previously shown a bag of his faeces to a dinner guest - wrestling naked in a hotel convention hall would be so popular at the US weekend box office?

Borat: Cultural Learnings Of America For Make Benefit Glorious Nation Of Kazakhstan is the number one movie at the US weekend box office this week, a feat made all the more impressive since the average money that each cinema took from screenings of Borat: Cultural Learnings Of America For Make Benefit Glorious Nation Of Kazakhstan was around as much as the rest of the US weekend box office top ten combined. Not bad for a movie that's basically about how dumb some Americans are.

The success of Borat: Cultural Learnings Of America For Make Benefit Glorious Nation Of Kazakhstan has shown Hollywood that non-traditional methods of marketing can work just as well as anything it had tried before. Such has been the phenomenal buzz - and subsequent US weekend box office success - of Borat: Cultural Learnings Of America For Make Benefit Glorious Nation Of Kazakhstan that it's just a matter of time that other movies try and copy the strategy. Already, for instance, there are plans in motion to get an ancient Mayan civilisation to try and sue Mel Gibson to boost the hype ahead of Apocalypto's release, while new scenes of Daniel Craig calling a Bond villain "vanilla face," are hoped to increase Casino Royale's box office chances. Here's the US weekend box office top five:

1 - Borat: Cultural Learnings Of America For Make Benefit Glorious Nation Of Kazakhstan (Now that Borat: Cultural Learnings Of America For Make Benefit Glorious Nation Of Kazakhstan is a bona Fide success, the pressure is on for Sasha Baron Cohen to come up with an equally successful follow-up, perhaps based on one of his other characters like Bruno or, um, the rubbish cowboy that he did on one episode of The 11 O'Clock Show in 1999) $26,375,000

2 - The Santa Clause 3: The Escape Clause (An impressive weekend box office haul. Just imagine how much bigger the weekend box office haul would be if it had been released remotely near arsing Christmas) $20,000,000

3 - Flushed Away (Like Wallace And Gromit, only about some filthy, grimy, disease-ridden rats falling down a muck-infested toilet featuring the voice of Shane Richie. Shane Richie? Urgh) $19,100,000

4 - Saw III (Now that Halloween is over, the thought of paying to see a man drowning in gallons of rotting liquidised pig is just so passe don't you think?) $15,500,000

5 - The Departed (Oh, make up your own jokes about Jack Nicholson's strap-on cock. We've actually run out - and that's something we'd never do) $8,000,000

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Weekend Box Office - Box Office Mojo