Of all the chocolate bars, Snickers never really enjoyed the same ultra-gay reputation as counterparts like Mars Delight and the gone but not forgotten Secret bar – but thanks to a Snickers Super Bowl advert about two blokes snogging, that could change.
Or at least it would change, if only squadrons of gay activists hadn't called for the gay Snickers Super Bowl commercial to be banned forever for being offensive to homosexuals. In the Snickers advert – which we've got for you after the jump – two burly mechanics share an accidental gay Lady And The Tramp-style kiss while sharing a Snickers bar, then attempt to make up for it by yanking out clumps of their own chest hair – and that just isn't acceptable in today's cosmopolitan society, say gay rights organisations. In real life they'd have probably done a bit a rimming first or something.
Super Bowl outrage is more important than the Super Bowl itself these days. Genuinely not a single person on the planet remembers the teams taking part in Sunday's Superbowl – let alone the final scoreline – but they remain happy because the Super Bowl gives them something to grump about every year. Most famously there was Janet Jackson's world-upsetting floppy norks – a trick she's keen to repeat – and that was followed last year by Super Bowl officials first banning the elderly and then censoring the word 'come' from The Rolling Stones' set.
This year, though, Super Bowl outrage went into overdrive. Spotty, socially inept fast food workers went medieval about an advert where Kevin Federline worked in a fast food restaurant. Then there were the outraged idiots frothing about how Prince's Super Bowl set should have been censored because a guitar neck looks a bit like a demon's penis. And now there's the Snickers advert.
The Snickers Super Bowl advert had a simple premise – if you eat even a mouthful of a Snickers bar you instantly turn into a card-carrying, soft furnishing-loving screaming homosexual of the most outrageous kind, only to become so disgusted with yourself for finding another male attractive that you start tearing out clumps of bodily hair in anguish. Ignoring the fact that guilt-ridden latent homosexuals are a slightly niche demographic to spend $2.6 million on – especially for a 30-second commercial broadcast in the middle of a sporting event – the gay Snickers Super Bowl ad has some feathers in the gay community – particularly the Gay & Lesbian Alliance Against Defamation and the Human Rights Campaign – as E! Online reports:
"Mars needs to apologize for the deplorable actions of its Snickers brand," [said] GLAAD president Neil Giuliano… Another GLAAD spokesperson said Tuesday that the commercial's "kind of prejudice was inexcusable." The HRC, for one, took major offense at a video posted on snickers.com showing football players hootin' and hollerin' at the onscreen kiss. "This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country,'' HRC president Joe Solmonese said in a statement.
Wow, you'd have thought GLAAD would have had enough on its hands, what with homophobic American Idol in full swing and gay-hating Isaiah Washington going through his gay-loving rehab – but the protests seem to have done the trick. Mars has now pulled the gay Snickers Super Bowl kissing advert from TV screens forever, and will replace it with a new commercial where a gay man eats a Snickers bar, gets overcome by heterosexual lust, humps a woman and then frantically tries to grow some chest hair in anguish – much less offensive, we're sure you'll agree.
But hey, just because you can't watch the gay Snickers Super Bowl ad on TV any more doesn't mean that it isn't plastered all over the internet. Like right here for example. Enjoy…
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Javier says
There is not really funny about bigotry or homophobia, which is why these guys ostensibly felt the “need” to do something “manly” after kissing each other. Further, the ads on the Snickers website and commentary of the football players were even more offensively homophobic. In a society where gays are persecuted and killed for their love, it is neither appropriate or funny to sponsor homophobia.
Schadeboy says
This commercial has the potential to be very funny. The truth is, I found it, well, just plain weird. I have never, in all my 38 years of being a guy of the male gender, ever felt compelled to start eating another guy’s Snickers bar while it was still, more ore less, in the other guy’s mouth. I would no sooner say they other guy’s shoes were nice than start chomping on his candy while he was also in the process of eating it.
Now, had it been a very attractive female chomping down on a piece of chocolate like that, I might actively consider eating the other end in such a manner that our lips were to “accidentally” come together such as is suggested in this commercial.
Kay says
We are going to polictically correct ourselves into oblivion. Gay activist are so sensitive they can’t see that it was supposed to be a funny stupid guy thing. Come on if we censor everything to satisfy everyone
we will end up with a dull, senseless and paranoid culture. Right now the only people who have rights or voices are gay, muslim and anti-Christian organiztions. In the process of make sure nothing offends the
minority the majority is being held hostage. Next the animal right activist will object to the dogs riding on the beer wagon because it will promote canine alcoholism.
CA Highway Petrol says
I agree with Kay. Do people in these activist/anti-activist groups go out of their way to find something new to boastly complain about? Why can’t they see humor in anything presented as being humorous? The best advertising right now is by Geico with their caveman commercials. They can easily portray a non-existing race and completely make a mockery of it. Genius isn’t it? Kind of the same reason Family Guy and The Simpsons are #1 hits for primetime television, it’s animation, hard to offend someone with an unrealistic cartoon. But then again, who can’t relate to a sex-crazed, alcoholic, talking dog?
mike says
i agree with the last two people. this is silly, it was a funny commercial, get over it.
Joanne Lasky says
I thought the Super Bowl commercial was great!!!
Give me a break…the commercial was not directed at the Gay Community. If that commercial was played 20 years ago, when the Gays were still in the closet, it still would have been funny…its the guy thing that makes it so funny. If the Gay Community is so worried about a commercial they should have half the tv shows and videos pulled. I don’t watch them anyway!
Canada Loved it! Cheers to the writers!
James says
Urgh, this crap does my head in! Why exactly is it OFFENSIVE? One reason, please. If anything the advert, which by the way I thought was funny, pokes fun at the hetro male stereotype and the need to be “manly” due to socially imposed insecurity in their sexuality. Minority lobby groups need to chill out a bit and think about stuff before they start painting the placards and burning effigies. Will the next be trying to ban the film Planes Trains and Automobiles because of the scene where two guys share a bad and someone has a wandering hand. Is that film offensive to gays because they leap out of bed and act all “manly” to get over what just happened??? Idiots SHUT UP!
Kerry says
Snickers? Bring back Marathon’s that’s what I say, they were far less contraversial.
euclid k. says
Why is the Human Rights Campaign so upset about the commercial? It portrays homophobic men as *idiots*. Seriously–who thinks that tearing hair off one’s chest and screaming in pain is “manly”??
Daniel says
The commercial was extremely offenssive and homophobic. I have to ask why ? Why in the world would they air this? Didn’t someone
at snickers say, ” Wow, this is a horrible idea.” And the chest hair thing was disgusting. They had this attitude that
they had done something wrong and unmanly, so they pull out their chest hair? Lame.
How in the world would this make someone want to buy a candy bar?
Peter says
The commercial had the shock value they were looking for, however, I cannot look at a Snicker’s bar the same anymore. I get this strange homophobe feeling followed by a quesy feeling in my privates just looking at the candy. I heard that they did not risk a sequel to this ad which was a guy sitting with a Snicker’s between his legs just unwrapped at the top and the other guy impulsively bending over licking and placing his mouth over the bar when suddenly, the bossman comes into the room. Before they could compensate for this unmanlyness, the bossman pushes the guy licking the bar aside and starts to lick it himself. They all have a good laugh until the bossman’s wife enters the room with chocolate smudged around her lips and mouth. Fade out…
franki says
you didn’t even spell organizations right. i agree that it is not right to bias, or base an
advertisement on anything that might be offensive, but im sure it was not meant to be
offensive.
dede says
Bit late but franki, he did spell it right, just in a non-US way so go away