A couple of weeks ago, hecklerspray had a chat with the medium who lives down the hall. She told us that she'd been channelling the spectre of George Orwell, who had tearfully informed her that – had he known what sort of context his Big Brother creation would take on in the early years of the 21st century – he'd have flung the manuscript into Wigan Pier and run away screaming.

And now? Now the Big Brother francise has only gone and crossed dimensions. Kind of.

You see, almost every nation in the world has a Big Brother house now (boy, those Iraqis sure are failing this week's 'Curfew' task, aren't they?). But this isn't enough for monolithic production company Endemol. Like a big stampeding business-savvy dinosaur, it's scoured the planet far and wide. Now it wants more.

So it's setting up a make-believe Big Brother house in a make-believe world.

Oops, sorry. Did we say 'make-believe'? That may make the whole thing look trivial or pretend or something. We actually meant to say Second Life, which is:

" … an interactive, online, virtual ‘chat room’ that allows 1.2million users to create their own all moving all dancing persona. It boasts its own economy and even its own Reuters reporter… and now its own Big Brother house. Fifteen international Second Life residents will be sent into a glass house and will be voted out one by one until one winner remains; the winner will be awarded with a virtual island."

Ironic, really. The term Second Life seems to imply that the users actually had one in the first place.

See you there, by the way. 

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Big Brother gets a second life – Entertainment Wise