Beyonce is White, L’Oreal Seems to Think

beyonce knowles jay z loreal advert campaign whitened lighter skin tone denied aretha franklinIt must be a great feeling to be Beyonce Knowles-Z – a strong, black, female role model for millions around the world.

That is, unless a cosmetics company decide to make you white. Then you kind of fall down on part of that description.

It would seem that the make-up behemoths at L’Oreal may just be the types to force this kind of change on the young diva, with claims being made that Beyonce‘s skin tone has been lightened for a magazine ad. The company dispute these allegations.

You know – ‘whitening’ things up to make them more palatable to the masses. They did it with every other element of black culture – the music, the clothing, the lingo – why not start trying to make black celebrities white too?

Okay, so maybe we’re going a bit overboard with it – but it’s Friday, and hecklerspray has some drinkin’ to get done. It’s maybe not as bad as that.

No, it doesn’t appear to be L’Oreal‘s version of ‘ethnic cleansing’, more the result of a dodgy photo editing job.

The advert in question shows Beyonce after she’s done one of those hair dying things that girls seem to like so much – 100 per cent grey cover and all that. When the advert image of Bouncy is placed next to any other picture of her, it’s clear to see there’s something not quite right

She looks a bit Michael Jacksoned, frankly, with lighter skin and fairer hair. And it’s a bit frightening.

The claims – which began on everyone’s favourite website TMZ – were quick to be refuted by L’Oreal Paris. They said:

“We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color.”

Which is all well and good, and it’s not like us to be disbelieving of a multi-national corporation like this, but… well – just look at the pictures. While it may well be true that the company had no idea they had ‘whitened’ Beyonce, it cannot be denied that she looks a lot more like a white chick than she normally does.

Which conjures up awful, awful, awful imagery of a possible Wayans Brothers sequel. Something surely not out of the question with the re-makery on show in Hollywood today.

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Comments

  1. Donny B says

    What happened to your ‘We Told You Bernie Mac Wasn’t Dying Page’? It mysteriously disappeared…hahahahahahah

  2. Kate says

    Is no secret in Hollywood that Beyonce’ flawless skin is courtsey of L’ MAJ Beverly Hills’ Vita Pack products. She should advertise for them instead L’ Oreal. I can’t believe they got the nerve to blush her to be extra light.

  3. TheGoodLord says

    So what? Beyonce wants to look more white and so do MOST black women. That’s why they straighten their hair and uses extensions. Black woman hair doesn’t look like that. When is the last time you seen a black woman with an afro? Exactly. Black men like white womenpussy and will only date a black if she’s “got her weave on right”. No perm, no love! Black females put all kinds of God awful chemicals in their hair every day just to look like the cute white chick next door. Black hair ain’t meant to blow in the wind! You all doing all you can to look like white people. Why shouldn’t Beyonce? Anyway only a piss poor businessperson would cater to blacks. Blacks don’t wanna pay for anything. They’d rather steal and bootleg everything they own. Look at all these rappers that gotta run drugs on the side just to keep up appearances. Every car and every piece of bling belongs to rent-a-center. You can’t make a living with blacks as your fan base. Go head Beyonce! Half of a singing career’s lifespan comes from sex appeal. Ain’t no white man or black man looking at an afro and jackin off. That’s why Toni Braxton and other blacks go broke so easily; they cater to blacks and blacks just steal. You can sing like the angels and dance like a butterfly,but, if your fans are waiting for the “bootleg edition” of your music YOU CRASH AND BURN. The smart business move is to cater to those that will support you…WHITES!

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  5. lily says

    Goodlord, we use relaxers to relax our hair to comb it easily, dont be that stupid to air out things you dont know of. you’re too silly not to understand that even white people waer wigs and weaves, they go fat to get fake boobs, and lips. you should try to go to school be4 u post silly things here.

  6. saidarafa says

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    you gona be lossing every thing in youre live .
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