There now follows a hecklerspray public warning. If you’re a regular cinema-goer, you’ll know the feeling – having to watch the same godforsaken adverts over and over as they play out their two-month stretch. Remember that BMV promo, directed by Tony Scott and ‘starring’ walking charisma bypass Clive Owen? Remember thinking: this is about as bad as it gets…
Sorry, folks. The bottom of the barrel is still being scraped. Shampoo saleswoman Beyonce, professional arse-wobbler Jennifer Lopez and ball-kicking village genius David Beckham are obviously all a bit short of cash. That’s why they’ve clubbed together and made a Pepsi Commercial …
Oh, but don’t despair! This isn’t some lame Fanta beach-party affair. This is a far classier, ‘noirish’, two-minute mini-movie set in Hong Kong and featuring kung-fu fights, motorcycles and seedy underworld clubs.
Beyonce even claims that the advert ‘looks great’, while Beckham describes it as ‘incredible‘. Would they lie to us? Those two?
So put your worries aside. You won’t be vomiting up your popcorn after all. That’s because – as soon as this starts showing – you’ll probably be avoiding the cinema like a Michael Barrymore Pool Party.

