Badvertising: Tabasco Sauce

Adverts don't sell products, they sell lifestyles - you're shown a beautiful, successful, happy person and told 'you too can be like this, if only you'd use Daz'.

So with that in mind, what the hell kind of a lifestyle is the Tabasco sauce advert trying to sell? Look at it - literally the only aspirational thing in there is the fact that the man looks like he had his hair cut quite recently. We've watched the Tabasco Sauce advert a few times now, and these seem to be the key messages it tries to pass on:

1 - To enjoy Tabasco Sauce, you really need to be an overweight sweaty redneck who lives in a rickety shack, eats noisily and probably kidnaps and rapes hitchhikers while wearing a homemade pigskin mask.

2 - You know how everyone's got half a bottle of Tabasco Sauce in their house that they never use? That's dumb! To really get the most out of Tabasco Sauce, you need to use three entire bottles of the bloody stuff on a single pizza. You might end up with halitosis, acid reflux and blood-splattered shit (although you might not) - and you'll definitely lose the ability to taste anything ever again as long as you live - but, hey, you'll be like this guy. This guy is cool!

3 - If you eat Tabasco Sauce a lot, mosquitoes will literally explode when they try and suck your blood. But - while this is good for warding off insects and, we'd imagine, vampires - try not to spend too long thinking about it. After all, if Tabasco Sauce can make mosquitoes explode, then just imagine what it's doing to the insides of your disgusting yokel body right now.