Badvertising: Kinder Surprise
May 7th, 2008 at 11:00 by C J Davies
Everyone likes Kinder Surprise - the fiddly wrapper, the insubstantial chocolate, the crap toy that you’ll either get bored of within thirty seconds or choke to death upon (thereby becoming a playground urban myth for many a century to come, just like that boy everyone ‘knew’ who swallowed a biro lid).
Why, then, did the people behind the 1980s advertising campaign for this children’s favourite decide on this monstrosity? Christ almighty - hecklerspray was lucky enough never to have seen this as a kid, but if we had it would’ve a) put us off Kinder Eggs for life, and b) psychologically devastated us until the day we died.
Come to think of it - it’s actually just done both.
May 7th, 2008 at 12:52 pm
Oh God, I remember that. Fucking scary!
May 8th, 2008 at 12:37 am
I had forgotten that. Till now. Thanks a fuckin bunch…