Everyone likes Kinder Surprise – the fiddly wrapper, the insubstantial chocolate, the crap toy that you’ll either get bored of within thirty seconds or choke to death upon (thereby becoming a playground urban myth for many a century to come, just like that boy everyone ‘knew’ who swallowed a biro lid).

Why, then, did the people behind the 1980s advertising campaign for this children’s favourite decide on this monstrosity? Christ almighty – hecklerspray was lucky enough never to have seen this as a kid, but if we had it would’ve a) put us off Kinder Eggs for life, and b) psychologically devastated us until the day we died.

Come to think of it – it’s actually just done both.