Iggy, what happened? Did the royalty cheques for Lust For Life dry up?
It appears so as the once radical and slightly mental member of The Stooges has forgotten his punk ethos and decided to sell his soul to an insurance company. Another pissing insurance company, why do they think that famous people will get plebs off council estates in Sunderland to go with their company?
This advert doesn’t really explain anything. Are we covered against swarms of killer bees that can fire lasers at us? Would Swiftcover send a brick layer round if a polar bear knocked down one of our walls? We need some answers.
All the advert proves is that Iggy Pop still can’t afford a shirt and can’t string a sentence together. It makes Johnny Rotten’s butter commercial look slightly bearable.
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Part of being “punk” is doing what you want on your terms so what he has done has in no way gone against the so-called punk ethos. Shit advert and shit thing to do though.