Badvertising – Next Clothing
Hahahahahahahahaha hahahahahaha hahahahaha ha ha.
Wow, seriously, can you see what the music department did here? Seriously, you can’t? Well let us explain it to you just in case you’ve had a momentary brain lapse.
Next is a UK fashion chain which went through a ropey patch before reinventing itself as a hip, trendy clothing brand for the modern MILF. Now, because of this, the songs in its adverts need to be up to date and modern. Of course, happy-go-lucky head-nodding indie toss is all the rage, so why not use Scouting For Girls?
The lyrics go “she’s so lovely†and – wow, guess what – the models in the advert try to come across as looking fairly lovely! Wasn’t there a more blatantly overdescriptive song they could have used? It would be like using the I Kissed A Girl song in a lesbian porn film. Because you know, that’s what they’d be doing.
Forgive us as we strut off to Saturday Night by Whigfield. Every day is a Saturday night to us. Though we don’t dress up as a ropey blonde in the video. Not yet anyway.
I’d avoided this band, primarily on the merit of their stupid fucking name. Having listened to the first ten seconds of this advert, it’s now painfully obvious to me that I should continue to trust my instincts in the future.