Badvertising – Hedgehog Road Safety Campaign
March 7th, 2008 at 11:30 by Matthew Laidlow
We all know that the roads are dangerous, what with chavs thinking they own the road in their 1995 custom designed Renaults, to cyclists believing they can do what they want.
Crossing the road was once a simple procedure, but it is now a risky thing to do and could result in death. So what could the government do to help raise awareness of road safety? Introduce a road tax? Randomly arrest motorists to take them of the road? Whilst the following reasons sound quite plausible, they weren’t implemented. Instead, they enlisted the help of the humble hedgehog.
Yup – that mighty beast that is boss of the animal kingdom and self-regulator of the roads. Only problem being that it gets run over more than humans do. It’s a familiar story. You’re driving down a country lane and it's getting dark. The light is bad and you can barely see in front of you. All of a sudden, there’s a sickly-sounding crack. It’s a hedgehog. Well a dead one. Sadly it didn’t follow its green cross code. Now it’s just worn in to the tarmac of the road like dogs, cats, pheasants and the occasional fox.
Having a hedgehog teaching us how to cross the road safely without ending up squished into someone's bonnet is like Amy Winehouse telling us the dangers of crack cocaine and Paul Gascoigne on the evils of excessive drinking, pretty much pointless and a waste of sodding time.
March 19th, 2008 at 12:31 pm
I recently made a video for the Lancashire Constabulary in which a real police man and a bee teach children how to cross a road safely.
It can be found here.
http://www.youtube.com/user/johnnyuk123
March 19th, 2008 at 12:43 pm
I think my video helps a lot of children to understand road safety by making it fun yet educational and more importantly memorable.
Kids like to be entertained and this video i made has been made with the help of many kind people and cost nothing to make as it’s a community project made by local everyday people for children everywhere to benefit from.
Companies so far have kindly donated funds to get more videos made which we then give out free of charge to nurseries and schools across the uk. So far we have around 7000 dvds donated and hopefully more to come as more companies look to get involved in spreading road safety awareness with this video.
The Lancashire Constabulary have just started going into schools to showcase road safety with this video and schools are phoning up after hearing about the video to ask if PCSO Mark Dixon (who spearheads this campaign) to visit their school to show their children how to cross a road safely.
I hope the public gets behind this project so many more children can benefit by learn how to cross a road safely with the help of Buzzybee and we save more lives.
Johnny