Usually when we see an advert for something, there is a vague reference woven in to the backdrop in order for us to take note. With alcohol, any sort of beer, cider or sprit will be promoted in a pub as that’s where we’re meant to drink them. Unless of course a) you’re an unsociable alcoholic living in a bedsit or b) underage and boozing on the street.
Taking the bold step and causing your target market to actually use their brains could be a bit of a problem. Especially if you’ve got a product too sell during the adverts in the Jeremy Kyle show.
British advertisers generally shy away from any sort of mind numbingly weird promotion. However, this isn’t the case in Japan. Often, things make no sense and soon a trickle of blood can be found leaving the ears, eyes and nostrils through over thinking. The same might happen to you if Calbee Crisps are over-analysed.
Yes, this thirty second clip which isn’t a low budget horror film is meant to promote a crisp brand to you. Perhaps it’s the fact we don’t speak Japanese and don’t understand the foreign utterances, but even still it isn’t overly clear what is going on.
First of all, a child is walking back from where we can only assume is school. But aww bless, he seems to have a broken heart. Perhaps he didn’t get a kiss from a girl or the bully in the classroom wouldn’t let dress up as the fireman. Life is hard as a child. But the dog seems willing to help out and make everything better.
Queue an odd montage of tricks from the dog which makes all animal appearances on Britain’s Got Talent seem a bit rubbish and another excuse for Simon Cowell to print money. The posh folk at Crufts would also be interested in an alternative act where an animal seems to take on human form. However there is something slightly creepy.
1) The dog can morph faces in to a creepy looking doll which seems content on swallowing the content of your soul, mind and bank account.
2) An astonishing pace on two legs can be used by the creature which means it could literally mug you at knife point for dog biscuits or a bowl of water.
3) It takes the piss and walks on its hands equally as fast. Kind of like terminator, the dog basically won’t go down without a fight. You can destroy the front legs of the beast, but it will still continue with its erm…other paws?
4) The airplane staff that wave table tennis rackets at planes when they come in to land will be out of a job as the dog has an ability to do this to. Maybe BA could invest in a few.
Whatever the case, having a dog that could easily pretend to be you seems to be a hit with the ladies. Queue a creepy stumbling girl who seems to have fallen in love with our original hero. Or is it the dog? It isn’t clear; it’s in Japanese for Akira’s sake. For all we know it could be about bestiality.
The end message? “If you dog is rejected from humans, give it some comfort food in the form of some Calbee Crisps.” Again, there is no indication that they are safe for human consumption and are purely for animal kind to nipple on when they’re not humping people’s legs.
Can someone pass the pedigree chum?
[via]
Follow hecklerspray on Twitter
