Explanation? It's funny when you see someone else stuck in the middle of it, but not so good when you've just landed a foot in it yourself.
We refer to Never Mind The Buzzcocks, where guests chuckled heartily as the life faded from the eyes of another young pop star whom Amstell was busily ripping the piss out of, but murmured nervously as his savage searchlight of sarcasm turned upon them.
It was mean, it was childish, it was loads of fun. Still, somewhere along the line, our Simon got a bit sick of it and returned to stand-up comedy, fading from the general public?s minds quicker than a Joe McElderry/ Jedward co-headlining tour.