Now, don’t be intimidated by our extensive knowledge of economics, but we kinda know a lot about it. Like we know that with America’s struggling economy, companies should be careful with their money.
But, Taco Bell threw the gorditas to the wind when they asked rapper 50 Cent to change his name to 79, 89, or 99 Cent to match their value menu. Not only did Taco Bell grossly overestimated the worth of rapper 50 Cent, but they stood to lose as much as 49 cents.
What’s that? 50 Cent not only shot the offer down, but is throwing a hissy-fit about it that puts an 8 year-old girl to shame? Whew! Lucky break, Taco Bell. Lucky break.
If you’re Taco Bell, you’ve got to have spent the last few years thinking, ‘how do we top the world’s greatest marketing campaign EVER that featured a Spanish speaking tiny rat dog? By the love of all that is holy, how??’
Obviously, you immediately jump to the conclusion that nothing can top it. However, inspiration finally struck for Taco Bell when they remembered that rappers love to change their names and sell cheap tacos. They thought about asking Kanye West to go to Carne Asada, Lupe Fiasco to go to Chalupa Fiesta, and Young Jeezy to go to Young Cheesy Quesadilla, but none of those options had the same delightful ring as asking 50 cent to change his name to 79, 89, or 99 Cent.
The result? Not good, kids. A rep for Fiddy gave the following statement to OK!:
“This is a sleazy and ill-conceived publicity stunt by Taco Bell's president, Greg Creed, whose disingenuous offer was leaked to the press before it was even presented to 50 Cent's agent yesterday.”
Yeah, because overreacting to something so stupid in the first place surely is not an ill-conceived publicity stunt. This could get ugly, though…even uglier than Fiddy himself (okay, now we’re just saying outrageously inpossible things for no reason). Here’s what he had to say about the situation:
"When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: 'We messed with the bull and got the horns!'"
Boom! Here that Taco Bell? That's right, you'd better run, along with all of you other fast food chains with name-changing offers. There will be no Spicy McFiddy, no Biggie Fiddy, and no Fiddy and Chips. So, there.
To read more, see "Fiddy Responds to Taco Bell Name-Change Offer" on OK!
Yolanda Clark-Green says
I’ve been surfing the web and a few articles have came up about fiddy
(1) Dissing Beyonce on stage when she tried to kiss you on the cheek
2. Family and personal issues with baby mamma drama
III. Taco Bell treating you like a nigga- Is this black democracy in this country "Your name is Toby bòy?"
And they did this as a food chain. I use to work for Taco Bell. I quite and came back and they demoted my pay. Their cashier use to steal. These are not people you want to be in bed with. That’s really what white people think of us. We’re just not in the cotton fields anymore. They still suffer from the psychological effects of slavery. And they are still slave owners. Another thing I’m tired of is white men with black women. Raping our babies. Slavemaster still taking walks at night being in our stable.
Whorehey says
Taco Bell really should have considered their choice of artists a little more… Wouldn’t Fat Joe have been a better candidate? Other corporations have been much more successful in their selection of celebrities partnerships, as evidenced by R. Kelly’s recent development deal with Nickelodeon.
Rob Delaney says
Could someone translate Yolanda’s post for me? Or summarise it? K,thnx,bye
Mithaearon says
Just for the shits and giggles:
http://www.youtube.com/watch?v=SWvvF95ju9k
50 cent getting bottled off stage at reading ’04. Made me laugh